Tips for Using Digital Technology to Accelerate Business Growth

Accelerating business with technology is essential in the modern business world — where the evolution of hardware and software, as well as the introduction of social media, has created so many avenues for growth and creativity. In this post, we’ll highlight a few of the ways you can (and should) use digital technology to enhance your business.

Move to the Cloud

Cloud-based technologies provide state of the art tools without the high cost normally associated with large enterprise software programs. Therefore, cloud computing has become one of the most popular and essential methods of accelerating business with technology. Web-based applications allow several users to utilise crucial software and collaborate on shared documents, as well as provide efficient, secure and unlimited data storage. 

Cloud computing allows businesses to cut costs by eliminating the need for an IT department, as cloud providers perform upgrades and backups as part of the service. For small business owners, cloud computing has proved to be a game-changer as it means they can access their data from wherever and whenever they need to. The increased efficiency and security of the Cloud creates an opportunity to enhance their company's output. At the same time, the money saved can be invested in other aspects of the business and encourage growth.

Increase Productivity with Specialised Software

Productivity software has become a popular and crucial resource for small businesses in recent years, and, therefore, the market for these applications has grown significantly. By using a vast array of task and project management apps, employees are more productive and organised with their duties. Such software also provides employers with an accurate and up-to-date overview of their team's progress.

While there are many different apps out there to choose from, Microsoft Office 365 is a favourite among businesses, as its diverse tools offer something to suit everyone's needs. For example, it has Sharepoint Online, Skype for Business, collaboration via voice and video calling, app and file sharing, webinars and live events, and, of course, online collaboration through Word, Excel and Powerpoint. This eliminates the need for paper or purchasing and installing software on individual computers. Cloud-based apps are a simple, accessible and highly efficient way to carry out everyday tasks.

Social Media

This tip is probably the most obvious on this list, but it’s undoubtedly one of the most crucial. Social media began as a novel and creative way to interact with friends and family, but it soon evolved into a marketing and networking powerhouse for businesses. While you may already have accounts set up for your business across multiple channels, it’s how and how often you utilise them that can make or break your company. 

For example, you’ll often see businesses generating both local and online leads on Facebook and using the comments section as an effective way to interact with potential customers. Twitter has become a hugely influential platform for sharing content and speaking directly to a broad audience, which is perfect if you’re looking to generate leads and continue to establish yourself as a brand. 

Another social platform that’s more tailored to business is Linkedin, which is a networking site for people in every industry and allows you to connect with fellow professionals and promote your company as an authority in your sector. It’s crucial to recognise the marketing prowess that every social media channel possesses and be as proactive as possible to ensure you attract as much attention as you can.

Digital Strategy 

A strategy is a crucial aspect of your business, whether it’s regarding finance, structure, marketing and of course, your use of digital technology. When it comes to accelerating business with technology, you can’t just flip a switch and hope for the best — to truly get the most out of your devices and software it’s essential to have a strategy in place. While you may be an expert in your field, IT strategy is something that demands the skills and knowledge of a professional. Therefore, you’ll find that IT consultancy is a hugely beneficial service for enhancing your current and future IT needs, as well as adopting an approach that encourages future growth.

Through IT strategy, your consultant can find ways to reduce your overall IT costs while increasing the effectiveness and productivity of your current systems. Our experts will ensure the best IT practices are in effect and your solutions suit your need as well as your budget. Whether you’re looking for short-term consultancy for a specific project or long-term guidance to enhance your business — ITRM’s team of managed IT specialists are here to help you achieve your goals. 

Are you interested in accelerating your business with technology? Get in touch today to discuss your requirements with our team of experts and find out how we can help you reach new levels of success.