ITRM are the Back-of-Shirt Sponsor on Charlton Athletic's New Kit
We are pleased to announce that we have agreed a deal with Charlton Athletic Football Club that will extend our existing sponsorship arrangement.
On 6th July 2016 ITRM met with several Charlton representatives including the new Club Manager, Russell Slade, and Chief Executive Officer, Katrien Meire, to launch the new partnership.
As part of our existing relationship with Charlton, ITRM have been an active sponsor of the Club, investing in match day and ball sponsorship and stadium advertising. Such arrangements will continue, but in becoming one of the Club’s official kit sponsors the ITRM name will feature on both home and away kits.
ITRM has developed a well-established relationship with Charlton Athletic Football Club and Community Trust over the last 9 years, and provide a comprehensive range of IT services to them both. We have recently started working with the Club, Trust and Youth Services Greenwich Project to develop 3 new websites and a new digital platform that will enable greater communication and enhance the experience for all of their fans. Our Web Design and Development team are committed to delivering service excellence, and to ensure we understand our partners’ requirements in full.
On Tuesday 5th July 2016, 3 representatives of ITRM attended the Valley alongside CAFC officials and fan group, Target20k, for the first of several planned fan based workshops. The workshop provided a great insight into how we can jointly deliver a website that will enhance fans' access to the Club.
ITRM’s Managing Director, Dave White, commented, ‘I am delighted to have the opportunity to extend our existing sponsorship agreement with Charlton Athletic Football Club. As the official IT partner to Charlton, our new sponsorship arrangement will enable us to extend our reach into the business community. Many of the team at ITRM are Charlton supporters and we enter the new season enthusiastic about what’s ahead. It will certainly be a proud moment for us all at ITRM to see our name on the back of the players’ shirts when they run out on the pitch this weekend.’
Katrien Meire, for CAFC, has said ‘ITRM has a longstanding relationship with the Club and the Charlton Athletic Community Trust. They are a forward thinking, successful business who do great work in the community.’
‘David has a real passion for the club and we’re delighted to have them as the club’s back of shirt sponsors. The expertise they add to our business and our new website will be an important part of our overall growth as a club.’
Our new sponsorship arrangement reflects the powerful relationship that has been built between ITRM and CAFC, and we both look forward to this continuing over the next two seasons.
To see Charlton’s official kit release please click here.
Friday 8th July 2016